Why should you use Performance Max Campaigns?

If you run an online store and are looking for an effective way to maximize your return on investment (ROI) in online advertising, Performance Max campaigns are a great option. This new campaign type in Google Ads combines various Google advertising channels (Google Search, YouTube, Gmail, Google Maps and more) into one comprehensive campaign, allowing you to achieve better results at a lower cost.

How do Performance Max campaigns work?

Performance Max is designed to use automation and machine learning to optimize your ads. This format combines all of Google's available ad formats, meaning your ads can be served across multiple platforms such as Google Search, Display, YouTube, and Discover. Because of this versatility, Performance Max can maximize reach and adapt to different goals - such as increasing brand awareness or maximizing sales.

Benefits of Performance Max campaigns:

1. Maximum ad space coverage: Performance Max campaigns cover all Google channels, so you don't have to set up individual campaigns for each channel. This means less setup work and more time to analyze performance.
2. Automation and machine learning: Google optimizes campaigns in real-time based on the goals you set. The algorithm continuously tests different combinations of ad text, images and videos to see which are most effective.
3. Optimizing for different goals: Whether you want to increase sales, acquire new customers, or increase brand awareness, Performance Max campaigns let you define the exact purpose and Google does the rest. Businesses using this technology report improvements in PNO (cost-to-sales ratio) of up to 20%.
4. Regular reviews and adjustments: While automation plays a big role, you still have the ability to monitor campaign performance and make adjustments. This gives you room to react to changes in the market and continuously improve your campaign performance.

Why choose Tanganica.com?

If you use Tanganica to manage your ad campaigns, Performance Max campaigns can help amplify ad performance. With a simple user interface, you can easily set up and manage your campaigns, upload up to 15 product images, and optimize text for maximum results.

Performance Max is the future of digital marketing that can streamline campaigns and increase profitability. If you haven't started yet, now is the time to get started!