Tanganica Blog

Find out what customer lifetime value (CLV) is, why it's important for business growth, and how to effectively increase it with customer service, loyalty programs, and personalised offers.

Find out why image optimization is key to your store's loading speed, how it affects conversions and SEO, and what techniques can help you create a faster, more competitive store.

Learn how to use Google Search Console to optimize your online store's SEO, improve search visibility, track keywords, and solve technical issues for increased traffic and sales.

Discover the differences between text and dynamic ads and find out which format is better for your business. We'll advise you on how to use both types of ads effectively.

Learn how predictive analytics helps e-commerce businesses grow through accurate demand forecasting, effective inventory management and better customer insight. Leverage data to achieve long-term competitive advantage.

Learn key strategies like natural language, optimizing for long-tail keywords, page load speed, mobile and local SEO that can help you succeed in the world of smart assistants.

Discover how artificial intelligence (AI) can simplify and speed up the creation of blog articles for your shop. Learn the advantages, disadvantages, and possibilities of using AI to generate content, increase SEO, and personalise it for your customers.

Discover why customer reviews are crucial to the success of your business. Learn how to build trust, improve products, and increase online visibility through effective review acquisition strategies. This article offers practical tips to make the review writing process easier, motivate customers, and respond to feedback. Strengthen your reputation and attract new customers with strong, authentic reviews.

Find out why marketing personalization is essential to building customer relationships and increasing sales. This blog article explains how personalised campaigns improve loyalty, conversion rates, and marketing budget efficiency.

Find out what are the main advantages and disadvantages of dropshipping for e-shoppers. Low start-up costs and flexibility vs lower margins and complex logistics - is dropshipping the right choice for your online store?

Discover the most common mistakes in email marketing for online stores and find out how to avoid them. Learn how to segment correctly, create attractive email subject lines and respect GDPR for more successful campaigns.

Discover how to set up and optimize dynamic Facebook ads - from creating a product catalog to proven tips for increasing sales and conversions.