Tanganica Blog

Discover the key steps of green marketing. Build a sustainable brand and get ahead of the competition.

Discover how colours in online store design influence customer decisions. Learn how to use the psychology of colour to drive sales, build trust and create an attractive environment for shoppers.

Learn how to write product descriptions, blog posts and visual content that sells. Get tips on engaging headlines, clear communication, and optimizing for SEO.

Discover why sustainability and ethics in marketing is essential. Learn strategies, examples of successful brands and tips for responsible business.

Discover why podcasts are one of the most effective tools in modern marketing.

Speed up your online store and get more satisfied customers! Why is web loading speed crucial to the success of your online store and what techniques and tools can help you improve its performance? Discover our practical tips.

Start promoting your online store effectively even with a small budget. Discover practical tips on how to use social media, content marketing, micro-influencers and other strategies to help you increase brand awareness without the high cost.

Discover how combining performance and content marketing helps businesses.

Non-skippable ads are a popular but controversial online marketing format. Find out why they are so effective, how they influence viewers, and how marketers can make the most of them.

Learn how to quickly and effectively analyze your competitors using modern marketing tools. Discover tips for identifying competitors, analysing their strategies and inspiring your own marketing.

Learn who microinfluencers are, why they are so effective, and how they can help your business.

Learn how to work effectively with negative reviews and turn them into opportunities for improvement. Practical tips on building confidence and handling criticism.