Tanganica Blog

Use psychology in marketing! Emotions, colours, social proof and pricing tricks help reach customers.

Prepare for the post-cookie era. Discover key strategies for successful email marketing, personalization, automation and building your own contact database.

Discover why subscription boxes are so successful, what benefits they offer and how to create a custom subscription program that engages your customers.

Discover the principles of how to handle customer data properly and build trust and loyalty in your brand.

Discover how local sourcing can increase sustainability, quality and customer satisfaction in your online store. Learn the advantages, disadvantages and ways to implement this approach.

Discover the hyperlocal marketing strategy that helps small online stores reach local customers and build community.

Find out what Progressive Web Apps (PWAs) are and how they can improve your online store. Faster loading times, offline features and a better user experience - take your online store to the next level.

Learn how to prepare and optimize your online store for voice search so customers can easily find you.

Discover how big data is transforming customer service. Personalisation, predictive analytics, chatbots and AI help improve customer satisfaction and increase efficiency.

Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.

Find out how to effectively use UGC for e-commerce promotion. Practical tips on how to collect authentic content, build community and increase sales.

Discover 5 effective ways to use micro-influencers to promote your online store. Gain more reach, customer trust and increased sales with authentic marketing.