Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

E-CommerceWidgets: The key to an intuitive and efficient user interface

Discover the importance of widgets in modern apps and how these interactive elements improve the user experience and ease of use.

24.12.2025
E-CommerceFavicon: A small but significant element of your website

Small icon, big effect. A favicon will differentiate your website, reinforce your brand and leave a professional first impression.

17.12.2025
E-CommerceWhat is a hashtag and how to use it?

Discover how hashtags increase your brand's reach, optimize content, and improve SEO. Read our guide and learn how to use hashtags effectively!

10.12.2025
E-CommerceYouTube Shorts: a revolution in digital marketing

Discover how YouTube Shorts is transforming marketing strategies and opening up new possibilities for audience engagement.

3.12.2025
MarketingMarketing mix – the key to your business success

Discover how to properly set up the marketing mix and 4P strategy for the successful growth of your business – from product, price, and distribution to effective promotion.

26.11.2025
MarketingWhat is CPM (Cost per Mille)?

Discover what CPM is, how it is calculated, and the benefits it offers for online advertising. Learn how to optimize your campaigns using the CPM metric and increase your return on investment.

19.11.2025
E-CommerceAcquisition: a key element of your company's growth strategy

Acquire new customers and strengthen your brand with an effective acquisition strategy. Learn how to grow and succeed in the marketplace.

12.11.2025
MarketingWhat is SWOT analysis and how to conduct it?

Discover how SWOT analysis helps identify the strengths and weaknesses, opportunities, and threats in your business. Learn how to properly conduct a SWOT analysis and optimize your strategy.

5.11.2025
E-CommerceBitmap graphics: The foundation of digital imaging

Discover how pixel-based bitmap graphics allow for the detailed display of complex images, its advantages, disadvantages, and comparisons to vector graphics.

29.10.2025
E-CommerceThe art of copywriting: The Key to Your Business Success

Discover how quality copywriting can increase your brand awareness, motivate customers to take action and drive your business growth.

22.10.2025
MarketingCopywriting - key to success in the world of SEO

Discover the secrets of copywriting and learn how to write SEO-optimized texts that increase your website traffic and sell. Read our practical guide!

15.10.2025
MarketingCause marketing: Connecting business and good deeds

Learn how a cause marketing strategy enables companies to effectively connect business goals with support for socially beneficial projects.

8.10.2025

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