Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

Marketing6 steps to create a strong online store brand on social media

Building a strong online store brand on social media can be a challenge, but with a clear strategy you can increase awareness of your business, attract new customers and build loyalty. Get inspired by our tips!

21.1.2025
E-CommerceArtificial Intelligence (AI) as a competitive advantage for online stores

Learn how to use artificial intelligence (AI) to improve your online store - from personalization and automation to demand prediction and marketing optimization. Get ahead of the competition!

20.1.2025
E-CommerceWhy is responsive design crucial for a successful online store?

Find out why responsive design is essential for a modern online store. Adapt your site to all devices, improve user experience, increase conversions and optimise your site for search engines.

17.1.2025
E-CommerceHow to increase organic traffic to an online store using SEO?

Find out how to increase organic traffic to your online store with SEO. Practical tips on keyword optimization, technical SEO, quality content and other strategies for successful online sales!

16.1.2025
E-CommerceHow to successfully manage customer support to increase customer satisfaction?

Learn how to effectively manage customer support and increase your customer satisfaction. This article introduces key strategies, including setting standards, leveraging technology, building empathy, and monitoring performance, to help your business succeed.

15.1.2025
E-Commerce8 tips on how to set up the right remarketing campaigns for your online store

Learn step-by-step how to set up remarketing campaigns for your online store. You'll increase your ROI, reach the right customers, and turn site visitors into buyers. Get started today!

14.1.2025
E-CommerceWhy is it important to have a well-structured product page?

A well-structured page is not just a matter of aesthetics. Find out why it's the key to a successful online store, how it affects the customer experience and what it does to increase conversions.

13.1.2025
Marketing7 steps to effective online store promotion on social networks

Discover how to effectively promote your online store on social networks. Learn how to find out how to use your online store on your website, how to create quality content, how to publish regularly, how to engage your audience, how to work with influencers and how to use paid advertising. Be creative, be consistent and show the world what you have to offer!

10.1.2025
MarketingHow to increase sales with seasonal marketing campaigns?

Harness the power of seasonal marketing campaigns to increase sales! Discover tips for planning, personalizing and using digital tools to maximize the success of your campaigns.

9.1.2025
E-CommerceCustomer journey: the key to a better experience and higher conversions

Find out why it's important to track the customer journey, how analysing it can help you improve the customer experience and increase conversions, and learn practical steps to optimise it.

8.1.2025
E-CommerceSuccessful implementation of a chatbot in an online store: the complete guide

Learn how to successfully implement a chatbot into your online store! In our guide you will find tips on technology selection, dialogue design and optimization for a better customer experience.

7.1.2025
Facebook AdsMeta vs. Google: Which advertising system is best for your online store?

Compare Meta Ads and Google Ads and find out which ad system is better for your online store. Let us help you choose the right platform and maximize your profits.

6.1.2025

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