Tanganica.com vs AdRoll - which option is ideal for your online store?

Online marketing is a key tool for e-commerce growth today, but choosing the right ad platform isn't always easy. Each system offers different features, pricing models and integration options. In this article, we'll take a look at two popular platforms - Tanganica.com and AdRoll - and compare their main benefits, functionalities and pricing models. Whether you're looking for automated ad campaign management, an AI assistant, or powerful retargeting, this overview will help you choose the solution that best fits your business needs.

Tanganica.com

Tanganica.com is a web application that makes it easy for users to set up and run ad campaigns across Google, Meta and Bing. The system provides automatic management of running campaigns and their budgets. It also offers clear reports on ad and e-commerce performance, all in real time.

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In addition to these features, Tanganica.com provides an AI Marketing Assistant and AI content generation tools.

• AI Marketing Assistant: This virtual specialist is available 24/7 and offers personalized marketing strategies, e-commerce optimization and answers to marketing questions. Knowing the specifics of your online store, he provides tailored advice to help you achieve your goals more effectively.
• AI Content Creation: Tanganica.com makes it easy to create professional content for your online store. Whether you need advertising copy, blog articles, social media posts or product descriptions, an AI content creation tool will help you generate consistent and engaging content that will appeal to your customers.

Integration

Tanganica.com delivers advanced e-commerce solutions through easy integration with various e-commerce platforms, including the popular Shoptet, WooCommerce, and Shopify. This allows merchants to effectively connect their online store with a wide range of marketing tools.

Advertising platforms and formats

Tanganica.com offers product promotion on the most powerful marketing channels such as Google, Meta and Bing, allowing you to engage a wider range of potential clients.

Tanganica.com is continuously expanding its range of advertising formats to offer e-shops a wider range of effective online promotion options.

Pricing

At Tanganica.com, you only pay for actual completed orders. This means that if your ads have not generated any sales, you pay no service fee. There are 4 variations, which are calculated according to the size of the sales generated.

We also offer a free trial period as we try to keep your initial cost to a bare minimum.

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Adroll

AdRoll is a comprehensive advertising platform focused primarily on retargeting and cross-channel marketing. It is the ideal choice for e-shops that want to leverage personalized communication across multiple channels to maximize ROI. Thanks to advanced algorithms that track visitor behaviour, AdRoll enables dynamic ads that reach customers at just the right moment.

Integration

AdRoll integrates easily with platforms like Shopify, WooCommerce, Wix, and BigCommerce. Some advanced integrations (e.g. Klaviyo, Salesforce) are available in the Advanced package.

Advertising platforms and formats

AdRoll offers a wide range of ad formats to help reach your target audience across different channels:

• Dynamic banner ads: personalized banners that automatically adapt to visitor behavior.
• Email marketing (available as an add-on or as part of an advanced package): Personalized email campaigns that promote customer re-engagement.
• Video ads and mobile advertising: Formats suitable for reaching modern users on different devices.
• Cross-channel campaigns (fully available in the Advanced Package or as an add-on): Integrated campaigns that span multiple channels including social and search engines.

Pricing

AdRoll offers flexible pricing models where companies set their own budgets based on their goals and needs. Campaign pricing is based on the budget invested and the marketing strategies chosen, allowing for effective use for small and large e-tailers alike. AdRoll offers advertising credit as part of an Advanced Package or special promotions.

Which option is right for you?

Still not sure? The choice between Tanganica.com and Adroll depends primarily on the needs and capabilities of your business, so we've created a simple comparison chart to highlight the advantages and disadvantages of each platform.

Conclusion

Both platforms - Tanganica.com and AdRoll - have their strengths and are a great choice for ecommerce stores looking to invest effectively in online advertising. Tanganica.com stands out for its simplicity, AI assistance, and payment model for only real completed orders, which may be ideal for e-tailers who don't want to risk high costs without certain results. AdRoll, on the other hand, provides advanced retargeting tools and a wide range of ad formats for cross-channel marketing.

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