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Analytics
Explore expert insights on using data and metrics to optimize marketing strategies, measure performance, and drive growth for your e-commerce business.
Find out why it is important to track the customer journey and how to analyse it effectively. Learn how to identify key moments of interaction, recognize barriers and optimise the customer experience to increase conversions and customer loyalty.
Learn how predictive analytics helps e-commerce businesses grow through accurate demand forecasting, effective inventory management and better customer insight. Leverage data to achieve long-term competitive advantage.
Not sure how to use analytics data effectively? Discover 5 ways to use analytics data to grow your online store. Optimize your conversion path, target your campaigns and personalize your customer experience.