Analytics

Learn how to quickly and effectively analyze your competitors using modern marketing tools. Discover tips for identifying competitors, analysing their strategies and inspiring your own marketing.

Find out how to use Google Analytics to optimise your online store's performance. Get tips on setting goals, tracking traffic and improving conversions with data-driven decisions.

Find out why it is important to track the customer journey and how to analyse it effectively. Learn how to identify key moments of interaction, recognize barriers and optimise the customer experience to increase conversions and customer loyalty.

Learn how predictive analytics helps e-commerce businesses grow through accurate demand forecasting, effective inventory management and better customer insight. Leverage data to achieve long-term competitive advantage.

Not sure how to use analytics data effectively? Discover 5 ways to use analytics data to grow your online store. Optimize your conversion path, target your campaigns and personalize your customer experience.