Tanganica.com vs Adwisely - which option is ideal for your online store?

Managing ad campaigns can be a complex and time-consuming process, especially if you want to reach the widest audience and achieve a high ROI. Tanganica.com and Adwisely are two platforms that can help you significantly with this, thanks to automation and advanced cross-platform campaign optimization tools. In this article, we'll look at the main differences between the two solutions, their features, pricing models, and other factors that can help you decide which platform is the best choice for your online store.

Tanganica.com

Tanganica.com is a web-based application that makes it easy for users to set up and run ad campaigns within Google, Meta and Bing ad systems. The system provides automatic management of running campaigns and their budgets. It also offers clear reports on ad and e-commerce performance, all in real time.

In addition to these features, Tanganica.com provides an AI Marketing Assistant and AI content generation tools.

• AI Marketing Assistant: This virtual specialist is available 24/7 and offers personalized marketing strategies, e-commerce optimization and answers to marketing questions. Knowing the specifics of your online store, he provides tailored advice to help you achieve your goals more effectively.
• AI Content Creation: Tanganica.com makes it easy to create professional content for your online store. Whether you need ad copy, blog articles, social media posts or product descriptions, an AI content creation tool will help you generate consistent and engaging content that will appeal to your customers.

Integrate

‍Tanganica.com delivers advanced e-commerce solutions through easy integration with various e-commerce platforms, including the popular Shoptet and Shopify. This allows merchants to effectively connect their online store with a wide range of marketing tools.

Advertising platforms and formats

‍Tanganica.com offers product promotion on the most powerful marketing channels such as Google, Meta and Bing, and this way you are able to engage a wider range of potential clients. 

‍Tanganica.com is continuously expanding its range of advertising formats to offer online stores a wider range of effective online promotion options.

Pricing

At Tanganica.com, you only pay for actual completed orders. This means that if your ads have not generated any sales, you pay no service fee. There are 4 options on offer, which are calculated according to the size of the sales generated.

They also offer a 30 day free trial as they try to keep your initial cost to an absolute minimum. 

Adwisely

‍Adwisely is an app designed for online stores that helps create and manage effective ads on Meta (Facebook and Instagram) and Google platforms. It focuses on automating retargeting and prospecting campaigns to increase sales and return on ad investment (ROAS).

Integration

‍Adwisely is designed for online stores that meet several key requirements to maximize the effectiveness of their advertising campaigns. In order to use Adwisely, it is necessary to:

• Have an active online store built on the Shopify platform.
• Have at least 30 orders in the last 30 days, allowing for effective optimization of ad campaigns.
• Have Meta Pixel installed via Facebook & Instagram, which is essential for tracking visitor behavior and properly targeting retargeting ads.

Unfortunately, without meeting these key requirements it is not possible to establish a partnership with Adwisely.

Advertising platforms and formats

‍Adwisely offers e-commerce promotion on the most important advertising platforms such as Meta, Google and YouTube. With advanced automation and machine learning, it helps online stores reach the right audience and maximize ROI.

Adwisely is constantly expanding the range of ad formats to provide online stores with the widest possible promotion options. It currently supports several key strategies for effective online advertising:

• Meta AI-powered Campaign - Intelligent Facebook and Instagram ads optimized for maximum performance.
• Google AI-powered Campaign - Advanced e-commerce promotion via Google Search, YouTube and Display Network.
• Meta Prospecting - Ads focused on acquiring new customers with high potential to buy.
• Meta Retargeting - Dynamic ads that retarget online store visitors and motivate them to complete a purchase.

Pricing

Adwisely offers a clearly structured pricing model that includes the cost of managing and optimizing ad campaigns. The standard subscription fee is $249 per month, which covers the ongoing costs of managing ads and optimizing campaigns for your online store.

In addition, a 10% fee is charged on the amount that exceeds $2,500 in ad spend. This fee applies to campaigns that step over this limit, allowing Adwisely to ensure optimization even with larger ad investments.

You'll only start paying after the 7-day free trial period, which allows you to test all of the platform's features and see if it suits your needs.

Which option is right for you?

Still not sure? The choice between Tanganica.com and Adwisely depends primarily on the needs and capabilities of your business, so we've created a simple comparison chart to highlight the advantages and disadvantages of each platform. 

Conclusion

Whether you choose Tanganica.com or Adwisely, both platforms have their strengths and are designed for e-tailers who want to simplify the management and optimization of their ad campaigns. Tanganica.com offers a flexible pricing model and advanced AI tools for content generation and marketing strategy, while Adwisely focuses on automating Meta and Google campaigns to maximize ROI. The final choice depends on your specific needs, online store type and advertising requirements.