The difference between text and dynamic ads: which is better?

Advertising is one of the most effective online marketing tools, and if you want to increase awareness of your business, it's important to know which types of ads are best for your business. Text and dynamic ads are among the most commonly used forms of online advertising, but which is actually ideal for you? Let's take a look at the main differences between them and find out how these formats can affect your advertising campaigns.

What are text ads?

They're simple, text-based formats that appear primarily on search engines like Google and Seznam. They contain headlines, a short description and a link to a landing page. They are designed to be concise and to the point, making them a great choice for quick and direct messaging.

Benefits of text ads:

1. Simplicity: They are easily created and edited.
2. Affordable: They are usually less expensive than visual ads.
3. Targeting specific keywords: Ideal for SEO optimized campaigns.

Text ads are perfect for businesses that want to target customers at the search stage for specific products or services. They allow you to reach users who are looking for something specific and are ready to take action.

What are dynamic ads, on the other hand?

Dynamic ads are interactive and tailor their content based on user behavior, interests and past activities. Unlike static text ads, dynamic ads contain images, videos or personalised elements that change depending on who is seeing the ad.

Benefits of dynamic ads:

1. Personalization: They use user data to create targeted content, which increases their relevance.
2. Higher engagement rates: Visual and interactive content is more likely to grab a user's attention.
3. Automation: They can be set to automatically update content based on new products or changes.

These ads are particularly effective in e-commerce, where they can display the products users have viewed and gradually entice them to complete a purchase.

Which ads to choose?

The choice depends purely on your goals, budget and the type of services and products you offer. Text ads are great for businesses with a limited budget and a clear focus on keywords. Dynamic ads, on the other hand, are ideal for those who want to use personalized content and a more targeted approach.

Our tip: If you have an online store, we recommend using dynamic ads. Based on this, you can show users exactly the products they're interested in and increase the chances of conversion. However, if you offer specialized services or products, text ads targeting specific keywords may be more effective.

Conclusion: The ideal is to use a combination of both formats

Both types of ads have their benefits, and an ideal strategy may include a combination of both text and dynamic ads. If you want to make sure you get the best results, we recommend testing both options to see which one works better for your type of business.

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