What is Google Ads and how to set it up easily?

Google Ads is one of the most effective online advertising tools that allows businesses to reach potential clients over the internet. It works on the PPC (pay-per-click) principle , which means that advertisers pay for each click on their ad. This allows campaigns to be tailored to the exact needs of the business and thus achieve a higher return on investment (ROI).

Why start using Google Ads?

Google Ads provides a wide range of targeting options, including geographic, demographic or interest-based targeting. It offers the ability to target specific audiences that are relevant to your website. Ads appear in Google search results , on YouTube, in Gmail or on Google Display Network partner sites.

In addition, Google Ads offers detailed analytics that allow you to monitor campaign performance and optimise in real time.

Simple steps to setting up a Google Ads account

1. Step - Create a Google Ads account

Visit ads.google.com and click "Get Started". If you already have a Google account, you can connect to it. In case you don't have an account, you will need to create a new Google account.

2. Step - Select a campaign goal

Once logged in, choose your campaign goal. Google Ads has several options to choose from, such as increasing website traffic, increasing sales, or improving brand awareness. Choose the one that best fits your needs.

3. Step - Set up targeting

Here you choose the target area and audience you want to target your ad to. You can set about detailed segmentation by age, interests or devices that users use.

4. Step - Create a budget

Google Ads allows you to set a maximum amount you want to spend on your campaign. It is recommended to start with a smaller budget and gradually increase it according to the results.

5. Step - Create an ad

The final step is the creation of the ad itself. You can create a text ad for search or a visual ad for the Google Display Network. Remember to make sure the ad is attractive and contains clear calls to action. Once your ad is set up, track its performance using Google Ads and optimise your campaigns as needed.

Our tip: A/B test - create multiple versions of your ads and see which one delivers better results. This will help you see what works best for your customers.

Conclusion

Google Ads is an immensely powerful tool that greatly supports the growth of your business if you use it correctly. With precise targeting and a wide range of ad settings, you can effectively reach your target audience. When properly managed and optimised, Google Ads will yield long-term results that will improve your brand awareness and overall sales.