Tanganica Blog

Discover how to use the 4P marketing mix to effectively manage and grow your business! Learn how to properly combine the different elements to achieve a competitive advantage and satisfy customer wants and needs.

Learn step-by-step how to set up Facebook Pixel for your online store and get valuable data for effective campaign targeting. With this guide, you'll optimize your ads, improve ROI, and increase conversions on your website.

Find out how to improve the customer experience on your online store. This article offers ten practical tips that will increase customer satisfaction and boost the success of your online business.

Not sure how to use analytics data effectively? Discover 5 ways to use analytics data to grow your online store. Optimize your conversion path, target your campaigns and personalize your customer experience.

Avoid the most common mistakes when setting up Google Ads. Learn how to properly target your audience, optimize keywords and set your budget.

ROAS is a key metric for measuring the effectiveness of advertising campaigns. In this article you will learn what ROAS is, how to calculate it and how to effectively increase it for better campaign results.

Discover how social proof helps build trust for your online store. Learn how to use reviews, influencer recommendations, expert certifications and viral content to drive sales and customer loyalty.

Learn why backlinks are important for SEO and how they can help increase your website's visibility and credibility. Discover effective strategies for getting quality links.

Discover why mobile design is important for your online store and how to optimise it properly. Focus on user experience, conversions and SEO with simple steps.

Want to find out how to increase conversions and improve the user experience on your online store? Heatmaps can help you discover where your visitors click most often, what they are interested in and what they overlook. In this article, you'll learn how to use heatmaps to uncover weak spots, simplify the buying process, and test new versions of pages to get the most out of your website. Gain a competitive advantage and engage your customers more effectively - read more!

Discover the benefits of Performance Max campaigns in Google Ads. Maximise ROI and increase your ad reach with automation and machine learning.

Discover the key to a successful business with the Marketing Funnel. We'll discuss how to effectively guide potential customers from initial brand introduction to a long-term relationship.