Tanganica Blog

Google Merchant Center is an invaluable tool for businesses looking to increase visibility of their products and boost sales. This free tool allows you to efficiently manage product data that can be displayed in Google Shopping, Google Ads, etc., bringing a higher likelihood of customer interest.

Discover the latest UX trends in 2024. Improve user experience and adapt your website or app to innovate for better results and higher customer satisfaction.

Discover the best ways to promote a new product on an online store. Learn how to use email marketing, social media and many other tools to make your new product a success.

Learn how to set up free shipping correctly in your online store and attract more customers. We'll find out what strategies to choose so that the offer is not financially disadvantageous and at the same time encourages more purchases.

Get started with ads on Bing! Learn how to effectively use the second largest search engine to promote your online store. We'll give you simple tips for a quick start!

Discover what affiliate marketing is and how it can significantly increase traffic and sales to your online store. Learn how this effective marketing model works and how to use it to grow your business.

Discover how to effectively use discount promotions to grow sales on your online store. Learn how to plan and create enticing offers and encourage loyalty to help your online store thrive.

Attribution models are key tools in digital marketing for understanding the influence of individual channels on campaign success. Discover the different types of attribution models, their benefits and how they can help you.

Find out what a product XML feed is, how it works and why it is crucial for the success of an online store. Learn how it can help you automate, increase visibility and optimise your marketing campaigns.

Discover what PPC advertising is, how it works and how to manage it effectively for your online store to increase traffic and sales.

Find out which changes increase performance and conversions, and start with small experiments for best results.

Discover proven tips on how to optimize your Google Shopping campaigns. Get maximum ROI and increase your product visibility with the right strategy.