Tanganica Blog

Discover how augmented reality technology can enhance your online shopping experience. Virtual product try-ons, in-home previews and interactive assistants are game changers.

Find out how to effectively use UGC for e-commerce promotion. Practical tips on how to collect authentic content, build community and increase sales.

Discover 5 effective ways to use micro-influencers to promote your online store. Gain more reach, customer trust and increased sales with authentic marketing.

Marketplace platforms make it easier to expand your online store due to a broad customer base, logistics support and lower costs. Discover how to leverage their potential.

Find out why zero waste packaging is crucial for your online store. Attract eco-minded customers, improve your business and contribute to sustainability.

Increase the credibility of your e-shop with certifications and quality labels. Learn why they are important, how to obtain them and how to communicate them effectively to customers.

Discover what micromoments are, how to capture them in the customer journey and why they are key to increasing conversions and building trust with your customers.

Find out what headless e-commerce is, how it works and when to consider it. Discover the advantages, disadvantages and examples of how to use this modern approach to commerce.

Discover how to use psychological pricing strategies to attract customers, increase sales, and improve the perceived value of your products or services.

Discover 5 examples of personalization that increase customer satisfaction - from customized emails to tailored websites.

Find out why dark mode is becoming more and more popular and how it can improve your online store. Dark mode improves user experience, saves energy and helps you reach a wider audience.

Discover the key steps of green marketing. Build a sustainable brand and get ahead of the competition.