Tanganica Blog

Discover how to use storytelling in B2B marketing to increase customer engagement through authentic stories and emotional connection.

Discover what voice commerce is and how to prepare for it. Learn how to optimize your business for voice shopping.

Optimize your online store! Discover how to choose the right KPIs, measure growth and optimize your strategy with practical tips and proven metrics.

Discover how to use neuromarketing to maximize sales in your online store. Learn how to work with psychological triggers, colors, personalization and smart pricing to increase conversions.

Prepare your e-shop for the Alpha generation.

Find out how to successfully launch a crowdfunding campaign for a new product. Practical tips on platform selection, marketing, rewards and community building to increase your chances of success.

Find out why a consistent visual identity is essential for your online store.

Discover how to use the available online tools to analyze your competition and gain valuable insights to improve your marketing strategy.

Create a powerful omnichannel experience for your customers. Connect online and offline channels, ensure consistent communication and personalize the customer journey.

Compare Tanganica.com and Adwisely, two platforms for managing and optimizing advertising campaigns. Find out how they differ in pricing, ad formats, integrations, and other features that can help your online store grow.

Integrate CSR into your e-commerce strategy to strengthen your brand, increase customer loyalty and achieve long-term success for your online business.

Discover how to use predictive retargeting to reach customers more effectively. Use AI and data analytics to increase conversions, personalize ads, and optimize your marketing budget.