Tanganica Blog

A regular dose of inspiration from the world of e-commerce marketing.

Google AdsGoogle Shopping and how to use it for online store?

Find out how to properly use Google Shopping to increase sales on your online store. Learn step-by-step how to optimize products and increase sales visibility with Google Shopping.

28.11.2024
E-CommerceHow to successfully expand your online store abroad?

Are you planning to expand your online store abroad? And you don't know how to do it? Read this article that will give you advice on how to successfully enter new markets and increase your chances. Here you will find everything you need to know!

28.11.2024
E-CommerceHow to reduce PPC campaign costs without performance degradation?

Learn how to reduce the cost of PPC campaigns without performance loss. We provide practical tips to help you manage your budget effectively and improve ROI.

27.11.2024
MarketingHow to control the marketing mix?

Discover how to use the 4P marketing mix to effectively manage and grow your business! Learn how to properly combine the different elements to achieve a competitive advantage and satisfy customer wants and needs.

27.11.2024
Facebook AdsHow to set up Facebook Pixel for your online store?

Learn step-by-step how to set up Facebook Pixel for your online store and get valuable data for effective campaign targeting. With this guide, you'll optimize your ads, improve ROI, and increase conversions on your website.

26.11.2024
E-Commerce10 ways to improve the customer experience on your online store

Find out how to improve the customer experience on your online store. This article offers ten practical tips that will increase customer satisfaction and boost the success of your online business.

26.11.2024
Analytics5 ways to use analytics data to grow your online store

Not sure how to use analytics data effectively? Discover 5 ways to use analytics data to grow your online store. Optimize your conversion path, target your campaigns and personalize your customer experience.

25.11.2024
Google Ads5 most common mistakes when setting up Google Ads

Avoid the most common mistakes when setting up Google Ads. Learn how to properly target your audience, optimize keywords and set your budget.

25.11.2024
MarketingROAS: The road to success

ROAS is a key metric for measuring the effectiveness of advertising campaigns. In this article you will learn what ROAS is, how to calculate it and how to effectively increase it for better campaign results.

5.11.2024
E-CommerceWhat is social proof and how to use it for your online store?

Discover how social proof helps build trust for your online store. Learn how to use reviews, influencer recommendations, expert certifications and viral content to drive sales and customer loyalty.

9.10.2024
E-CommerceWhy are backlinks important for your online store's SEO?

Learn why backlinks are important for SEO and how they can help increase your website's visibility and credibility. Discover effective strategies for getting quality links.

3.10.2024
E-CommerceWhy is mobile design important for your online store and how to optimise it?

Discover why mobile design is important for your online store and how to optimise it properly. Focus on user experience, conversions and SEO with simple steps.

2.10.2024

Sign up for our newsletter

and get access to the news first.
Your email has been added to the newsletter database.
Please try again.