Tanganica Blog

Want to find out how to increase conversions and improve the user experience on your online store? Heatmaps can help you discover where your visitors click most often, what they are interested in and what they overlook. In this article, you'll learn how to use heatmaps to uncover weak spots, simplify the buying process, and test new versions of pages to get the most out of your website. Gain a competitive advantage and engage your customers more effectively - read more!

Discover the benefits of Performance Max campaigns in Google Ads. Maximise ROI and increase your ad reach with automation and machine learning.

Discover the key to a successful business with the Marketing Funnel. We'll discuss how to effectively guide potential customers from initial brand introduction to a long-term relationship.

Google Merchant Center is an invaluable tool for businesses looking to increase visibility of their products and boost sales. This free tool allows you to efficiently manage product data that can be displayed in Google Shopping, Google Ads, etc., bringing a higher likelihood of customer interest.

Discover the latest UX trends in 2024. Improve user experience and adapt your website or app to innovate for better results and higher customer satisfaction.

Discover the best ways to promote a new product on an online store. Learn how to use email marketing, social media and many other tools to make your new product a success.

Learn how to set up free shipping correctly in your online store and attract more customers. We'll find out what strategies to choose so that the offer is not financially disadvantageous and at the same time encourages more purchases.

Get started with ads on Bing! Learn how to effectively use the second largest search engine to promote your online store. We'll give you simple tips for a quick start!

Discover what affiliate marketing is and how it can significantly increase traffic and sales to your online store. Learn how this effective marketing model works and how to use it to grow your business.

Discover how to effectively use discount promotions to grow sales on your online store. Learn how to plan and create enticing offers and encourage loyalty to help your online store thrive.

Attribution models are key tools in digital marketing for understanding the influence of individual channels on campaign success. Discover the different types of attribution models, their benefits and how they can help you.

Find out what a product XML feed is, how it works and why it is crucial for the success of an online store. Learn how it can help you automate, increase visibility and optimise your marketing campaigns.