Tanganica Blog
A regular dose of inspiration from the world of e-commerce marketing.

Discover why podcasts are one of the most effective tools in modern marketing.

Speed up your online store and get more satisfied customers! Why is web loading speed crucial to the success of your online store and what techniques and tools can help you improve its performance? Discover our practical tips.

Start promoting your online store effectively even with a small budget. Discover practical tips on how to use social media, content marketing, micro-influencers and other strategies to help you increase brand awareness without the high cost.

Discover how combining performance and content marketing helps businesses.

Non-skippable ads are a popular but controversial online marketing format. Find out why they are so effective, how they influence viewers, and how marketers can make the most of them.

Learn how to quickly and effectively analyze your competitors using modern marketing tools. Discover tips for identifying competitors, analysing their strategies and inspiring your own marketing.

Learn who microinfluencers are, why they are so effective, and how they can help your business.

Learn how to work effectively with negative reviews and turn them into opportunities for improvement. Practical tips on building confidence and handling criticism.

Practical tips for online marketers on how not to waste time and money on ineffective campaigns.

Discover the best AI tools for e-commerce in 2025. Chatbots, personalised recommendations, pricing automation, content generation and other technologies to help you improve sales and customer experience.

Find out how artificial intelligence can transform your online store! Discover the possibilities of personalisation, chatbots, predictive analytics, dynamic pricing and effective marketing to increase sales and customer satisfaction.

Discover how to use artificial intelligence to create effective social posts. Learn how to save time, increase follower engagement and optimize content using AI tools to help you stand out online