Tanganica Blog

Find out how to use remarketing effectively and bring customers back to your online store. Practical tips and strategies to increase your conversions.

Discover how to optimize attribution models to improve marketing decisions. Learn how to use data and technology to more accurately evaluate the effectiveness of campaigns.

Learn how to easily set up product campaigns in Google Ads! A detailed guide from setting up Google Merchant Center to optimizing performance.

What is programmatic advertising and how can it take e-commerce businesses to the next level? Learn how to use programmatic advertising to streamline targeting, increase conversions and optimize costs.

Find out how to track the performance of your online store using key performance indicators (KPIs). Learn which metrics to track and how to evaluate them so you can effectively manage your e-commerce store and improve its performance.

Discover proven strategies for managing inventory in your online store. Minimize costs, improve product availability and keep your online store running smoothly.

Discover how setting up automated processes can increase the efficiency of your online store. Save time, increase sales and improve customer experience with modern tools and strategies.

Automated email sequences can help you improve customer communication, increase sales and strengthen loyalty. Learn step-by-step how to set them up effectively for your online store.

Discover 10 practical tips to improve the customer experience on your online store. From UI optimization to quality support, gain loyal customers and increase your sales!

Building a strong online store brand on social media can be a challenge, but with a clear strategy you can increase awareness of your business, attract new customers and build loyalty. Get inspired by our tips!

Learn how to use artificial intelligence (AI) to improve your online store - from personalization and automation to demand prediction and marketing optimization. Get ahead of the competition!

Find out why responsive design is essential for a modern online store. Adapt your site to all devices, improve user experience, increase conversions and optimise your site for search engines.