Tanganica Blog

Harness the power of seasonal marketing campaigns to increase sales! Discover tips for planning, personalizing and using digital tools to maximize the success of your campaigns.

Find out why it's important to track the customer journey, how analysing it can help you improve the customer experience and increase conversions, and learn practical steps to optimise it.

Learn how to successfully implement a chatbot into your online store! In our guide you will find tips on technology selection, dialogue design and optimization for a better customer experience.

Compare Meta Ads and Google Ads and find out which ad system is better for your online store. Let us help you choose the right platform and maximize your profits.

Email marketing is one of the most effective tools for reaching customers, increasing sales and building customer relationships. If you want your email campaigns to stand out, deliver results, and keep your recipients interested, you need to be strategic. In this article, we'll show you how to do just that.

Learn how to choose the best platform for your online store. You'll learn what to look for, what types of platforms exist, and which are ideal for different needs and budgets.

Find out what tools can help you track your online store's performance. Discover the 5 best solutions for analyzing data, improving customer experience and increasing sales.

Find out why it is important to track the customer journey and how to analyse it effectively. Learn how to identify key moments of interaction, recognize barriers and optimise the customer experience to increase conversions and customer loyalty.

Learn how to automate the returns and returns process in your online store to save time, reduce costs and increase customer satisfaction. Practical tips, tools and technology to help you streamline this crucial process and turn it into a competitive advantage.

Find out how to choose the best payment gateway for your online store. Compare fees, security, processing speed and payment methods on offer. Make shopping easier for your customers.

Learn how to use AI in your online store to increase sales, improve customer experience and automate marketing. Discover practical tips for optimizing pricing and managing inventory efficiently.

Find the ideal logistics partner for your online store! We will advise you on how to evaluate your needs, compare offers and choose a reliable provider that will support your growth and customer satisfaction.