Blogul Tanganica

You've probably noticed that we've added a new feature to the user interface in the form of the Tanganica pixel.

You've probably noticed that we've added a new feature to the user interface in the form of the Tanganica pixel

You've probably already noticed that we've added another ad format to the interface, Performance Max campaigns 🔥

We found that Google Analytics 4 overwrites the traffic source from "tanganica / cpc" to "google / cpc" if you have ad formats enabled on Google in Tanganica.

Within the Tanganica app, you have an overview of the basic statistics of your campaigns.

After switching from shared Google Analytics Universal to custom measurements using Tanganica Pixel, we see occasional differences between what stats Tanganica Pixel gets and what your Google Analytics 4 or your store's interface gets.

Would you like to try the Tanganica app, but don't know how many crowns is ideal to top up for the first month?

In online marketing, we encounter various metrics every day, which are an inherent part of performance marketing. Whether you're managing paid ads on Google, Facebook, or creating email campaigns, you can't do without metrics.