Start of cooperation with Tanganica

Tanganica is a tool that makes buying paid online advertising accessible and easy for its clients. To make the e-tailer's journey in our platform as easy as possible, we have prepared this article for you. Here you will find a step-by-step guide on what and why you need to set up in order to start the collaboration.

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Step 1 - Registration

You will find a free trial button on the right side of our website header. This will take you directly to the registration of your e-shop on the Tanganica platform.You will choose your login details, billing information and basic information about your e-shop, such as the URL and the country you want to advertise in.

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Step 2 - Setting up the e-shop

But before you start working together, you need to set up a few basic things.  These include XML feed sharing, Tanganica Pixel implementation and credit recharge. This will still guide you through the registration process. But after that, you need to choose the amount of the PNO in the menu under the e-shop settings tab.

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Step 3 - Sharing the XML feed

For a system to know what to advertise, it needs to have something to draw from. That's why you need to share your XML feed ideally designed for Google Shopping. This will then go through optimization. The system looks for errors in products that tend to get them rejected for advertising and pushes it to the maximum quality possible. If we are able to automatically correct the error, our system will catch it, correct it and minimise the number of products that are not able to be advertised.The optimised feed is sent to the GMC for approval. This usually takes 3 - 5 working days including optimization. Any other nuances we communicate with you immediately.How to generate XML feed in your e-shop solution, you can read in the clear instructions in this article, which we have prepared for you

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Step 4 - Tanganica pixel implementation

Tanganica uses a proprietary solution to capture data for statistics and campaign optimization in the form of Tanganica pixel. You can learn how to connect it to your e-shop and other necessary information here.

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Step 5 - Top up your credit

In the Tanganica interface, you need to recharge your virtual wallet, from which money is gradually pumped into running ads. This wallet is ideally kept in the black so that the system doesn't throttle back by running out of credit and therefore adjusting its processes. It's important for campaigns to keep running and drawing on the data they are optimising against, but it's very easy to top up the credit. Either directly via the Recharge Credit button below the menu, or select the Recharge Credit tab in the menu, choose the amount excluding VAT you want to recharge and generate an invoice via the "Recharge Credit" button. The invoice can be cashed by traditional bank transfer, via payment gateway or QR code. At this point, all you have to do is wait for your campaign to launch. You can choose from several formats that we currently offer and more will be added to the interface soon. We'll talk more about the best format to choose next time, but if there are any problems during the registration process, you can count on us to contact you.

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You can now switch on your campaigns in Tanganica

When you're all set, finally choose the ad formats you want to run. For some of them, you'll need to add a few more details. For example, for the Performance max. Read more about this format