Tanganica Blog

Discover the differences between text and dynamic ads and find out which format is better for your business. We'll advise you on how to use both types of ads effectively.

Learn how predictive analytics helps e-commerce businesses grow through accurate demand forecasting, effective inventory management and better customer insight. Leverage data to achieve long-term competitive advantage.

Learn key strategies like natural language, optimizing for long-tail keywords, page load speed, mobile and local SEO that can help you succeed in the world of smart assistants.

Discover how artificial intelligence (AI) can simplify and speed up the creation of blog articles for your shop. Learn the advantages, disadvantages, and possibilities of using AI to generate content, increase SEO, and personalise it for your customers.

Discover why customer reviews are crucial to the success of your business. Learn how to build trust, improve products, and increase online visibility through effective review acquisition strategies. This article offers practical tips to make the review writing process easier, motivate customers, and respond to feedback. Strengthen your reputation and attract new customers with strong, authentic reviews.

Find out why marketing personalization is essential to building customer relationships and increasing sales. This blog article explains how personalised campaigns improve loyalty, conversion rates, and marketing budget efficiency.

Find out what are the main advantages and disadvantages of dropshipping for e-shoppers. Low start-up costs and flexibility vs lower margins and complex logistics - is dropshipping the right choice for your online store?

Discover the most common mistakes in email marketing for online stores and find out how to avoid them. Learn how to segment correctly, create attractive email subject lines and respect GDPR for more successful campaigns.

Discover how to set up and optimize dynamic Facebook ads - from creating a product catalog to proven tips for increasing sales and conversions.

Find out how to properly use Google Shopping to increase sales on your online store. Learn step-by-step how to optimize products and increase sales visibility with Google Shopping.

Are you planning to expand your online store abroad? And you don't know how to do it? Read this article that will give you advice on how to successfully enter new markets and increase your chances. Here you will find everything you need to know!

Learn how to reduce the cost of PPC campaigns without performance loss. We provide practical tips to help you manage your budget effectively and improve ROI.