Tanganica Blog

Discover what PPC advertising is, how it works and how to manage it effectively for your online store to increase traffic and sales.

Find out which changes increase performance and conversions, and start with small experiments for best results.

Discover proven tips on how to optimize your Google Shopping campaigns. Get maximum ROI and increase your product visibility with the right strategy.

Gain knowledge about what influencer marketing is and how to use it effectively for your online store. Learn why it's important and how to work with influencers to get better sales results.

Simplify the management of the measurement code on your online store with Google Tag Manager. Learn how to set it up properly and streamline your marketing.

Discover what Google Ads is, how it works and how to create your own account. Explore how to easily manage your campaigns effectively and maximise their performance.

This article will show you how to use relevant offers to increase average order value, boost customer satisfaction and drive additional sales.

Discover a list of key marketing metrics like CPC, CTR, CPA, CPM, CR, PNO and ROS that help improve campaign performance and increase ROI.

Discover 6 reasons why regular UX testing is crucial for the success of your online store. Increase conversions, retain customers and reduce costs with an effective UX.

Increase customer retention on your online store. Discover 5 proven tips and learn how to improve customer loyalty and increase your sales.

Discover 5 practical tips on how to optimize Performance Max campaigns for maximum efficiency and better results. Explore how to improve ROI and reach your target audience.

Discover 5 simple tips on how to effectively promote your ecommerce without a big investment. Harness the power of social media, SEO, influencer marketing, email campaigns and discount promotions to increase traffic and sales.