After switching from shared Google Analytics Universal to custom measurements using Tanganica Pixel, we see occasional differences between what stats Tanganica Pixel gets and what your Google Analytics 4 or your store's interface gets.
We understand that this finding is not pleasant, and we know that questions will arise as to the reason for these deviations. So let's go through a few reasons why this might have happened:
Therefore, if you notice a situation in the case of your application in the statistics and those you see within your e-shop resolution or Google Analytics 4, please contact us and we will continue to solve it so that the data matches as much as possible and you can trust the application still.